Daily Times
July 1, 2021
Telenor Pakistan places the country under the spotlight at the largest and most prestigious awards festival for creative excellence the world over – The Cannes Lions Festival of Creativity 2021
The annual 5-day event is recognised as the global benchmark for brands, organisations, and marketing agencies when it comes to innovative and impactful communication. And this year for the first time Pakistan has won, not one but FIVE awards for Telenor Pakistan’s Digital Birth Registration – ‘Naming the Invisible’, in the following categories:
1. Grand Prix (Mobile)
4. Silver Lion (Mobile)
5. Silver Lion (Direct)
The global recognition for Telenor’s Digital Birth Initiative has highlighted Pakistan’s efforts in tackling monumental social and administrative challenges. This prestigious recognition places the country’s talent and penchant for innovation on the global map. By winning 2 Grand Prix, 1 Gold and 2 Silver awards against the best in the
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June 30, 2021
ISLMABAD: In a historic first, Ogilvy Pakistan won two Grand Prixes for Telenor Pakistan at this year’s Cannes Lions Festival of Creativity. This was the first time that any advertising agency had won the most prestigious award for the country, says a press release received here on Tuesday.
Ogilvy Pakistan won the Grand Prixes in the Media (Corporate Purpose and Social Responsibility) and the Mobile (Insights) categories. Apart from the two Grand Prixes, Ogilvy Pakistan also bagged a gold in the Sustainable Development Goals (reduced inequalities) category and two Silver Lions in Mobile (mobile led creativity) and the Direct (cultural insights) categories as well. All of this flew for its campaign of “Naming the invisible by Digital Birth Registration” Campaign for Telenor Pakistan, by utilising the mobile technology to provide digital birth registration for 1.3 million ‘invisible’ children in the country.