Algorithme Google : des mouvements dans les SERP en mars journaldunet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from journaldunet.com Daily Mail and Mail on Sunday newspapers.
Too long to show in the SERPs
The most serious page title issues involve deceptive or dishonest titles, click-bait tactics, or titles that simply aren’t compelling enough for anyone to click.
Meta descriptions
Meta descriptions provide users with important context about the content on the page, helping them to choose which link to click. They are also a chance to make your listing stand out on the page.
Amazingly, the most common mistake we see is that meta descriptions are missing altogether, which forces Google to simply show the opening sentence of your page. The other issue is that they are either too long to show in organic listings or too short to provide valuable context.
Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.”
Business Scoop » Page Experience Update By Google Planned To Launch This May scoop.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scoop.co.nz Daily Mail and Mail on Sunday newspapers.
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First input delay is more than trying to please Google. Improvements to site performance generally lead to increased sales, ad revenue and leads.
Definition of First Input Delay
FID is the measurement of the time it takes for a browser to respond to a site visitor’s first interaction with the site while the site is loading. This is sometimes called Input Latency.
An interaction can be tapping a button, a link or a key press and the response given in response. Text input areas, dropdowns, and checkboxes are other kinds of interaction points that FID will measure.