Outfits from Jodi
Homegrown fashion and accessory labels respond to the need of the hour and offer up to 100% of their proceeds to NGOs
We are in a time of crisis. While at any other time, fashion could have been an escape eight LBDs to match your inner rage and helplessness, perhaps now it seems silly to talk about it in the ways we are used to. Instead, amidst the pandemic chaos, young indie fashion brands have been leading the way with fundraising drives. With online sales actioned, proceeds are being donated to organisations working towards Covid relief.
“The last 15 months have been tough on young brands. Still, given how dire the situation in India is, help is help,” says Gauri Verma of crafts-focussed brand, Jodi. Brushing aside questions on whether the ‘me too’ pressure has been a factor, Karuna Laungani, her partner, adds, “There will always be someone doing something first. What’s important is one is not last.”
Kasturi Gupta Menon speaks about Kamala with a quiet maternal pride. She is conducting a tour of the landmark handloom and handicrafts store in the city that she has been looking after since 2010. The store is only one large L-shaped room at the ICCR building in Ho Chi Minh Street, but the tour takes long, because Menon stops at every shelf, every display, and describes every handpicked sari and object in detail, and every description ends in a story.
The Bengal taant saris alone come in at least three varieties: Phulia (for Tangail) and Shantipur in Nadia and Begampur in Hooghly. Some customers will drop in only for the Barmer curtains with their delicate applique work of white on white, which also hang in the store, illuminating the glass front.
Training for Pathamadai mat weavers under way
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Objective is to equip them with skills to create products with more attractive designs
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Tirunelveli Collector V. Vishnu looks at raw material at a training camp held for mat weavers at Paththamadai on Sunday.
Objective is to equip them with skills to create products with more attractive designs
Joining hands with Tamil Nadu Skill Development Corporation (TNSDC) and Crafts Council of India, the district administration has begun training expert weavers of the famous ‘Pathamadai mats’ in new designs and attractive products for sale through e-commerce platforms.
The objective behind the programme designed by Collector V. Vishnu is to financially uplift the target group by equipping them with skills to create products with more attractive designs and innovation to meet the standards of leading e-commerce platforms.
Aranmula mirrors are getting a makeover, courtesy of a leading designer
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January 02, 2021 18:39 IST
The project with designer Ayush Kasliwal was organised by the Crafts Council of India to help revive business and support the artisan community following the 2018 Kerala floods, but some artisans aren’t happy about it
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The project with designer Ayush Kasliwal was organised by the Crafts Council of India to help revive business and support the artisan community following the 2018 Kerala floods, but some artisans aren’t happy about it
Thuk-thuk-thuk-thuk falls the hammer, smoothing out imperfections in the metal disc. A higher-pitched sound draws the eye to a corner where another craftsman works on a brass frame with hammer and chisel. Deeper thuds are heard in the background, where two bigger hammers pound the soil used to cast the mirrors. This soundscape greets us as we walk into P. Gopakumar’s workshop in Aranmula, in Kerala’s Pathanamthit