More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
Top executives at two companies accommodating customers who want to pursue the outdoors, especially when lockdowns make people feel like shut-ins, are grappling with ways to better serve their users online and the planet, as well.
That was the focus of a discussion on Bringing Outdoor Travel Into a Digital World, moderated by Skift Senior Travel Tech Editor Sean O’Neill at the Skift Short-Term & Outdoor Summit Thursday.
Curtis Kopf, head of digital at REI (Recreational Equipment Inc.), a co-op with 19 million lifetime members that sells gear as well as outdoor adventure trips, said one of its biggest challenges is serving customers who not only want to buy a new pair of boots, but also want to find good editorial content for their next hike.