Q1 2021 Health IT/Digital Health PC/VE, M&A, IPOs/ SPACs Activity
by Healthcare Growth Partners (HGP)
The first quarter of 2021 has been one of investor optimism as the vaccine rollout continues ahead of expectations and economic activity begins to accelerate in response. Within the Health IT industry, the already strong investment and M&A trends seen in 2020 have only accelerated. Over the course of the quarter, we observed $7 billion in private equity and venture capital investment across 158 companies.
By comparison, Q1 of 2020 saw $3.2 billion and 127 investments. Health IT M&A activity has also been strong in the first quarter, with 114 transactions observed compared to just 88 in Q1 of 2020. The gradual loosening of pandemic restrictions and government stimulus both promise to continue to fuel this strong market activity into Q2 and into the future.
Klick Health Inks Partnership with Komodo Health
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DeepIntent® Launches DeepIntent Outcomes™
Industry s First Demand-Side Platform Integrated with Real-World Clinical Data to Increase Script Lift, Improving Business Outcomes for Healthcare Marketers
Beta leading pharmaceutical brand experienced an average script lift rise of 10-35% by connecting patient and healthcare provider campaigns
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NEW YORK, April 6, 2021 /PRNewswire/ DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced DeepIntent Outcomes, which dramatically improves script lift attributed to digital advertising through the use of real-world clinical data. Built into its Healthcare Demand-Side Platform (DSP), DeepIntent Outcomes enables marketers to measure and automatically optimize live campaigns based on script performance from pharmacy claims data that is refreshed daily.
The pandemic has shaped the future of remote healthcare as the importance of providing access to essential healthcare services grew dramatically as the world scrambled to move to digital. In fact, 23.6% of all healthcare interactions were via telehealth during the first four months of the pandemic, up from just .3% for the same period in 2019. Ro, founded in 2017, is one of the pioneering patient-driven telehealth companies that’s built to be the first point of contact when you need to see a physician. The technology allows you to seamlessly connect with a physician, nurse, or pharmacist in minutes instead of days or weeks, bringing the care experience online instead of at a doctor’s office. Ro also operates its own pharmacy fulfillment business, effectively allowing the company to support patient needs from the initial diagnosis to treatment/delivery and everything in between. Structured as a holding company that’s able to capitalize on a robust centralized platform, Ro
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