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LALALEES Applies for Trademark Rights Over Borahae It was previously reported on May 29 that LALALEES, a Korean cosmetic company that specializes in nails, had applied for trademark rights over the term Borahae back in September 1, 2020, under the classification of fragrances, essential oils, soaps, hair products, polishes, cosmetics, and cleaning agents. (Photo : Korea Intellectual Property Rights Information Service) However, upon reports that the cosmetic company had wanted to get trademark rights over the term, BTS fandom, ARMY, expressed their concern and astonishment on multiple social media platforms. Borahae or I Purple You is a term and phrase coined by BTS member V back in 2016 during a fan meeting, where he first used the term meant to trust and love each other until the end just like the last color of the rainbow. After V had first started using the term, both BTS and ARMY followed suit and have started using Borahae as a way to express their support, bond

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