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The Atlantic
The Dark Side of Box Tops for Education
The school-funding program recently switched from offering rebates for physical labels to an app, frustrating many users and highlighting some of the program’s long-standing contradictions and inequalities.
For many young adults and their parents, the words
box tops evoke fond memories of cutting out cardboard rectangles and stuffing them into Ziploc bags to carry to school. The Box Tops for Education program, founded in 1996, is a General Mills initiative that allows families to redeem labels from eligible food and household products for 10-cent contributions to their schools. Over the past 25 years, the program has given nearly $1 billion to schools nationwide. But the clippings are rapidly becoming symbols of a bygone era, as General Mills announced in 2019 that it would be retiring physical Box Tops in favor of an app.
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Norman Garmezy, a developmental psychologist and clinician at the University of Minnesota, met thousands of children in his four decades of research. But one boy in particular stuck with him. He was nine years old, with an alcoholic mother and an absent father. Each day, he would arrive at school with the exact same sandwich: two slices of bread with nothing in between. At home, there was no other food available, and no one to make any. Even so, Garmezy would later recall, the boy wanted to make sure that “no one would feel pity for him and no one would know the ineptitude of his mother.” Each day, without fail, he would walk in with a smile on his face and a “bread sandwich” tucked into his bag.
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