December 19, 2020
The pandemic presented many challenges to both seniors living alone as well those in mixed family environments - DANISH SIDDIQUI
The pandemic presented many challenges to both seniors living alone as well those in mixed family environments - DANISH SIDDIQUI×
Elder Relations Managers is a new, growing category of white collar jobs
After a three-decade career with an international hospitality group in different geographies, when Mohit Nirula decided to take the leadership mantle of a senior living community in India, his then prospective boss had one piece of advice for him: “India may not be culturally ready for the concept (of senior living) for a very long time but the country is circumstantially ready for it.”
BrandSutra: For Piali Dasgupta, it is mission âpositive ageingâ
Piali Dasgupta, Senior Vice President - Marketing, Columbia Pacific Communities, one of the largest senior living communities in India, talks of her journey from journalist to marketer, and her current focus on overcoming taboos to help seniors live healthier, happier and fitter lives for longer
From journalism to marketing for fashion brands such as Myntra, Amazon and Aditya Birla Fashion Retail, to marketing senior living at Columbia Pacific Communities â tell us some anecdotes from your interesting journey that have gone on to become marketing lessons.
Out of many anecdotes and countless lessons that come to mind, let me pick a few. In my first job as a journalist with The Times of India, I was exposed to a host of fashion and lifestyle brands and understood the role of PR in building brand narratives, thought leadership, and above all, advocacy. I learnt that PR, in many ways, is more effective than