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Coca-Cola Hellenic Bottling Company launched hard seltzer Topo Chico in five markets at the end of last year: just the latest example of how it s widening its reach across occasions with a portfolio now spanning from coffee to premium spirits.
While Coca-Cola is traditionally associated with its flagship Coke and other carbonated soft drinks, this has been changing considerably. The Coca-Cola Company has been clear in its ambitions to become a ‘total beverage company’ – offering beverages across various trending and growing categories including water, juice, dairy, and plant-based.
And Coca-Cola Hellenic Bottling Company – a bottler covering 28 markets across a diverse geographical footprint in Europe and beyond – has focused this into a clear complementary ambition: