Publicis Worldwide India to handle integrated creative mandate for Godrej ProClean
Godrej ProClean marks GCPLâs foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year Delhi, May 19, 2021
After a highly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners.
Rising Star Awards 2021 Entry Deadline - Monday, May 31, 2021 -
The account will be managed from the agencyâs Mumbai office.
Godrej ProClean marks GCPLâs foray into the Rs 2,600 crore surface cleaning and disinfecting solutions market that has seen fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene have pushed consumers towards durable new-age products as against traditionally used cleaners like phen
GCPL has recently forayed into the Rs.2600 cr surface cleaning & disinfecting solutions market
19 May, 2021 - 01:15 PM IST | By indiantelevision.com Team
New Delhi: After a hotly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet, and bathroom cleaners.
Godrej ProClean marks GCPL’s foray into the Rs.2600 crore surface cleaning and disinfecting solutions market that has witnessed fast growth after the pandemic hit last year. Increased awareness about cleanliness and demand for hygiene has pushed consumers towards durable new-age products as against traditionally used cleaners like phenyl.
Primary worldwide
Global Household Cleaning Products
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Street bets on GCPL’s rise under new CEO
With very few value picks remaining in the listed FMCG space, the market is lapping up any opportunity that presents itself and GCPL offers one right now.
Synopsis
Even as most of the FMCG companies outperformed the bourses in recent years, GCPL has been an under-performer. For instance, while stocks of most frontline FMCG companies are trading at or near their record highs, the GCPL stock was trading nearly 30 per cent below its record high hit in 2018 before the new CEO announcement.
Mumbai: It is rare for a stock to jump more than a fifth of its value in a single day on the back of the announcement of the appointment of a new CEO. In a market hungry for positive triggers and value picks, it becomes possible.
Godrej Consumer stock zooms 23% on new leadership, Q4 earnings
The company reported consolidated net profit of Rs 365.84 crore for the quarter ended March 31. Profit in the year-ago period stood at Rs 229.90 crore
BusinessToday.In | May 12, 2021 | Updated 12:35 IST
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Shares of Godrej Consumer Products soared 23 per cent to hit a fresh 52-week high of Rs 894.00 on BSE after the company reported strong earnings in Q4FY21 and appointment of new MD.
Godrej Consumer Products share is trading higher than 5 day, 10 day, 20 day, 50 day, 100 day, and 200 day moving averages.
The share of FMCG major has gained 71 per cent in one year and risen 20 per cent since the beginning of this year. Market cap of the firm rose to Rs 90,530.93 crore on BSE.