Amid rising Covid cases, FMCG cos better prepared for minimal biz disruption
April 07, 2021
Companies are leveraging last year s learnings With soaring Covid-19 cases and resultant lockdowns threatening to disrupt businesses, FMCG companies continue with the strategies that helped them tide through the pandemic last year. These include strengthening of direct-to-consumer channels, building optimal inventory levels, ensuring stocks are near the selling point and increasing the frequency of supplies to distributors and outlets in the impacted markets.
The essential nature of FMCG products and the changes put in place over the past year of operating amid the pandemic, would ensure minimal business disruption, FMCG companies told
Synopsis
Executives at large FMCG companies said they have stepped up supply chain agility. They are moving to a more decentralised and localised approach to minimise disruption on supply of key raw materials, and are ensuring adequate buffer stocks to prevent any unforeseen stock outages.
Getty Images
Once bitten, twice hyper-prepared. Consumer goods companies said they have put their teams on hyperalert to ensure unhindered functioning of supply chains, distribution of goods and manufacturing – all to mitigate unexpected and sudden disruptions as states opt for localised shutdowns and curfews amid a second covid wave.
“We have put our teams on hyperalert; we are ensuring that inventory stocks are as close to demand centres as possible, supply cycles are quicker and in higher quantities,” said packaged water company Bisleri International chief executive Angelo George.
Godrej Consumer Products expands detergent portfolio with the launch of Godrej Ezee 2-in-1
The launch is supported by a TVC campaign conceptualised by Wunderman Thompson Mumbai. It highlights the dual benefits of detergent and fabric conditioner in a single product
Click on the Image to watch the TVC.
Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has expanded of its detergent portfolio by launching Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes.
Fragrance has been a huge gap within the segment of liquid detergent users and consumers have to buy detergent and fabric conditioners separately, leading to them spending more. With Godrej Ezee 2-in-1, the company offers dual benefits of detergent and fabric conditioner in a single product. The new Ezee 2-in-1 liquid detergent + fabric conditioner gives fabrics a deep wash, and new like shine and softness with a refreshing fragrance, all in one step. This effective solution wil
BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Carat India hires Ashish Singh as VP- Planning
Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish Singh as Vice President - Planning. In his new role, Ashish will report into Anita Kotwani, CEO, Carat India and will lead the agencyâs digital mandate for North and East. He will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.
Prior to joining Carat India, Ashish worked with Mindshare India where he held the position of Partner â Digital. During his 7-year-stint with Mindshare, Ashish was responsible for driving revenue growth for the network agency. He has been instrumental in leading several client relationships at Mindshare and has actively lead pitches for businesses like HUL, Disney+ (Star & Hotstar) and General Mills. He has also worked on brands such as Godrej Consumer Products, Facebook apps.