As we navigate through 2021, fans have been looking forward into the year, wondering what new gaming experiences await them. While both Nintendo and PlayStation have now updated fans on what to expect, through a Nintendo Direct and PlayStation State of Play respectively, Microsoft has been relatively silent. However, it seems this silence may be broken shortly, as all signs are pointing to an event being held this Thursday.
In a Tweet by the official Xbox UK Twitter account, it was announced that a stream will be taking place this Thursday. However, unlike the rest of the streams for the week, which have had their details revealed, the Thursday stream is merely listed as ‘TBA’. While this on its own is not enough to solidify the notion that some form of a game showcase is being held this week, Jeff Grubb has reported that an Xbox event is taking place on the 11th of March.
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Every month an industry leader wraps up MCV/DEVELOP with their unique insight This month we talk to James Butcher, Xbox UK and Ireland Category Director
You’ve worked across a lot of different segments at Microsoft, how has the company changed since you started there?
I’ve worked at Microsoft for over ten years now and over that time we have become increasingly customer-focussed. We’ve moved away from a more closed-off approach to a place where our services are accessible and specifically designed for multiple platforms. Within gaming at Microsoft, our vision has evolved to building our offering around the gamer – which means instead of just selling Xbox consoles and games to go with those consoles, it’s about meeting gamers where they play, across console, PC and mobile in the most convenient way possible. That’s been a big shift going into the next generation especially.