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עדן פינס בתצוגת האופנה של אוריה עזרן

עדן פינס בתצוגת האופנה של אוריה עזרן
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South Africa s sneaker craze » Borneo Bulletin Online

South Africa s sneaker craze » Borneo Bulletin Online
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How the sneaker craze unites (and sometimes, divides) people in South Africa

Sneakers are more than just shoes for hip South Africa city dwellers. Photo: AFP Queueing outside an upmarket Johannesburg clothing store, young fashion lovers hope to lay their hands on the latest sneakers to come out of the US. For South Africa s city dwellers, sneakers are more than just shoes. As a marker of personality as well as social status, they are cared for and worn with pride, and youths compete to hunt down the rarest models from a market flooded with old and new sneakers – including many fakes. Sneakers kind of tell your story, graffiti artist Rasik Mr.ekse Green said, as he was spray-painting a commissioned mural on the rooftop of a building in downtown Johannesburg.

Bringing us together : South African sneaker craze

For South Africa’s city dwellers, sneakers are more than just shoes. As a marker of personality as well as social status, they are cared for and worn with pride, and youths compete to hunt down the rarest models from a market flooded with old and new sneakers – including many fakes. “Sneakers kind of tell your story,” graffiti artist Rasik “Mr.ekse” Green said as he was spray-painting a commissioned mural on the rooftop of a building in downtown Johannesburg. Green’s elaborate graffiti designs – which he also uses to redecorate and personalise sneakers – are highly sought after. The shoes are often an expression of geographic roots in a country with 12 official languages and dozens of ethnicities.

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