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Skoda Kushaq: what is it?  It’s the first model born under ‘India 2.0’, the reboot of Skoda’s operations in India with which the Czech car maker (and the VW Group) hopes to establish a sustainable and profitable business. With 93% local content the Skoda Kushaq is also the first of a series of highly localised products designed and developed for Indian tastes, requirements and, most importantly, pockets. And to fit products into the Indian car buyer’s pocket, possibly the smallest in the world, has historically been the biggest stumbling block for global carmakers. Skoda, with a legacy of great cars like the Fabia and Yeti that failed solely because of price, knows this only too well. Which is why the company set itself some brutal cost targets to be price competitive, especially against the Korean brands which have all but taped up the midsize SUV segment.

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