A film industry delegation led by Sanjeev Kumar Bijli, Chairman cum Managing Director of PVR Ltd and Kamal Gianchandani, chief executive officer, PVR Pictures met FM Sitharaman
Film industry delegation meets Finance Minister ahead of Union Budget
By Mansoor| Published: 22nd January 2021 9:11 pm IST Photo: Film industry delegation with Finance Minister Nirmala Sitharaman
Mumbai: Ahead of the upcoming Union Budget, representatives of India’s top multiplex chains along with BJP MP Sunny Deol met the Union Minister of Finance and Corporate Affairs, Nirmala Sitharaman on Friday and received an assurance that the government will certainly consider relief measures proposed by the industry.
Film critic and trade analyst Taran Adarsh confirmed on Twitter that Sitharaman assured the delegation that the government will certainly consider relief measures proposed by them. The delegation included Sanjeev Kumar Bijli and Kamal Gianchandani, who are the Joint Managing Director and CEO of PVR Pictures respectively, along with actor and BJP MP Sunny Deol.
Film industry delegation meets Finance Minister Nirmala Sitharaman ahead of Union Budget
Film critic and trade analyst Taran Adarsh confirmed on Twitter that Sitharaman assured the delegation that the government will certainly consider relief measures proposed by them.
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MUMBAI: Ahead of the upcoming Union Budget, representatives of India s top multiplex chains along with BJP MP Sunny Deol met the Union Minister of Finance and Corporate Affairs, Nirmala Sitharaman on Friday and received an assurance that the government will certainly consider relief measures proposed by the industry.
Film critic and trade analyst Taran Adarsh confirmed on Twitter that Sitharaman assured the delegation that the government will certainly consider relief measures proposed by them. The delegation included Sanjeev Kumar Bijli and Kamal Gianchandani, who are the Joint Managing Director and CEO of PVR Pictures respectively, along with actor and BJP MP Sunny Deo
Between the year that has been, and the New Year that beckons, one thing is for certain – the world cannot do without entertainment.
The year 2020 witnessed a nationwide shutdown of cinema halls for over seven months, permanent closure of at least 500 single screens, investments stuck in delayed movie releases and halted film productions.
The upshot of the developments induced by a pandemic of global proportions, was losses that ran into thousands of crores and had daily wage employees struggling for survival. The situation also led to proliferation and adoption of new distribution mediums and unusual audience consumption patterns.
Year 2021, industry experts believe, will be marked by new ways, backed by new learnings. The calendar will have a slate of big releases across languages and genres. Content will be paramount. Formats will be reviewed and budgeting will be smart. Evolution of the dynamics of film distribution will continue and film marketing will tilt more