GM marketing spend will return to normal levels post pandemic
metro.us - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from metro.us Daily Mail and Mail on Sunday newspapers.
GM marketing spend will return to normal levels post pandemic
reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
General Motors is postponing its meeting between CEO Mary Barra and a group of Black-owned media leaders.
Instead, the automaker said it will hold a series of smaller meetings with the Black-owned media leaders and its current partners over the next few weeks and will work to schedule the meetings ASAP, said Pat Morrissey, GM spokesman.
Barra was scheduled to meet with Byron Allen, who owns Allen Media Group, which owns the Weather Channel, and six other Black-owned media leaders on Thursday.
Allen and the other Black owners penned a full-page open letter to Barra that ran initially in Sunday s Detroit Free Press calling her racist for years of refusing to meet with them. They charged GM with spending less than .5% of its total advertising budget with Black-owned media. GM disputes that, saying it is 2%.
GM cancels Thursday meeting with Black media executives, plans series of other meetings
Detroit General Motors Co. is planning a series of meetings with Black-owned media executives after canceling a virtual meeting scheduled for Thursday between CEO Mary Barra and the leaders who called her out in an ad this week.
Instead, GM is planning to host meetings over the next few weeks with Black-owned media executives, including those who took out the ad. The automaker said it plans to increase its spending with that segment to 4% in 2022 and will continue to increase spending with a target of 8% by 2025.
The ad, which first ran in the Detroit Free Press on Sunday, was published in Wednesday s editions of the Wall Street Journal, Washington Post and Michigan Chronicle.