The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continued uncertainty in local markets.
The
findings complement the currency research done by bodies such as the BRC, PRC,
OMC and the IAB SA. CEO of the MRF, Johann Koster, says MAPS is “is independent and transparent research with no commercial vested
interests”.
Johann Koster, MRF
Koster headed the former South Africa Audience
Research Foundation (SAARF) which last issued All Media Product Survey (AMPS)
data back in 2016. The MAP survey was designed to take up where AMPS left off,