Details 29 July 2021
The use of social media has become a norm today with new mediums such as TikTok emerging as trending platforms among the younger generation. Hootsuite s Social Trends 2021 survey showed that marketers planned to increase their investment in social media channels including Instagram (61%), Facebook (46%), YouTube (45%) and LinkedIn (44%). Meanwhile, Facebook (78%), Instagram (70%) and LinkedIn (42%) were considered the most effective by marketers for reaching their business goals, the survey found, while Pinterest (6%), TikTok (3%) and Snapchat (1%) fell on the other end of the spectrum.
In the latest episode of Marketing Connected, VaynerMedia Asia Pacific s managing partner and head of creative, VJ Anand (pictured left) and host, comedian and actor, Rishi Budhrani (pictured right), discuss why there is no need to wait until you are perfect to start social media as well as the importance of having a good hashtag strategy.