Posted: Dec 15, 2020 12:24 PM MT | Last Updated: December 16, 2020
The Government of Alberta has launched a new advertising campaign featuring Mr. COVID aimed at bringing awareness of dangers of the disease using humour. (Government of Alberta )
It was the slogan of another COVID-19 ad that inspired Kurt Beaudoin to create a funny yet villainous character who has already become a household name in Alberta. Covid loves to mingle, the 45-year-old recalled reading on a government billboard. The creative storyteller at Edmonton s ZGM Modern Marketing Partners and his colleagues later came up with a series of public service ads for a campaign launched by the province last week.
Alberta ad man who created Mr Covid campaign happy about response - Medicine Hat NewsMedicine Hat News
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