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Man behind Alberta s new COVID-19 awareness campaign says he s happy about response

Man behind Alberta’s new COVID-19 awareness campaign says he’s happy about response EDMONTON Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account Getting audio file . This translation has been automatically generated and has not been verified for accuracy. Full Disclaimer HO/The Canadian Press It was the slogan of another COVID-19 ad that inspired Kurt Beaudoin to create a funny yet villainous character who has already become a household name in Alberta. “Covid loves to mingle,” the 45-year-old recalled reading on a government billboard. The creative storyteller at Edmonton’s ZGM Modern Marketing Partners and his colleagues later came up with a series of public-service ads for a campaign launched by the province last week.

Alberta ad man who created Mr Covid campaign happy with response

Posted: Dec 15, 2020 12:24 PM MT | Last Updated: December 16, 2020 The Government of Alberta has launched a new advertising campaign featuring Mr. COVID aimed at bringing awareness of dangers of the disease using humour. (Government of Alberta ) It was the slogan of another COVID-19 ad that inspired Kurt Beaudoin to create a funny yet villainous character who has already become a household name in Alberta. Covid loves to mingle, the 45-year-old recalled reading on a government billboard. The creative storyteller at Edmonton s ZGM Modern Marketing Partners and his colleagues later came up with a series of public service ads for a campaign launched by the province last week.

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