Page 8 - சந்தைப்படுத்தல் சிறப்பானது விருதுகள் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

#MarketingExcellenceAwards highlight: How Coca-Cola SG drove consumers to convenience stores by unleashing the force

Details 16 December 2020 Coca-Cola is always a popular option amongst consumers and its Coca-Cola No Sugar (CNS) item saw a 8.8% volume growth in 2018 compared to the same period in 2017. Despite this, sales from its main impulse channel, convenience stores, saw a decline compared to 2017. To boost sales in this segment, The Coca-Cola Company Singapore (TCCC) and Ogilvy Malaysia tapped on the popular Star Wars franchise to draw consumers to convenience stores and purchase the Coca-Cola No Sugar. The Coca-Cola Galactic Bottles campaign resulted in the company winning gold for Excellence in Customer Engagement at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020 Challenge Singapore s Ministry of Health has been running campaigns on the dangers of sugar on one s health since 2008 and volume sales for TCCC has seen a dip of 2.6% from 2012 to 2017. The company managed to bounce back with the introduction of Coca-Cola No Sugar but bott

Cola company singaporeSingapore ministry of healthCoca cola no sugarCoca cola company singaporeOgilvy malaysiaStar warsCoca cola galactic bottlesCustomer engagementMarketing excellence awardsButterfly generationCoca colax star warsComic conGalactic huntCoca cola no sugarx star warsகோலா நிறுவனம் சிங்கப்பூர்சிங்கப்பூர் அமைச்சகம் ஆஃப் ஆரோக்கியம்

#MarketingExcellenceAwards highlight: AXA tugs at heartstrings of Sandwich Generation to spotlight critical illness

Details 16 December 2020 AXA Insurance wanted to educate and drive conversations about the importance of planning early and being financially prepared for critical illness. At the same time, it also wanted to build top of mind recall when consumers think of insurance plans for cancer and critical illness protection. Hence, it worked with Viddsee on a campaign that showcased a multi-generational Singaporean family. This led the team to clinch bronze for Excellence in TV / Video Advertising at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020. Challenge According to AXA s Better Beyond Survey 2018, 55% of the public are aware of major health conditions, but are unaware of the financial cost. Meanwhile, 84% of the public are aware of the importance of critical illness plans. However, AXA found that majority are not prepared for the worst. In fact, only 20% of working adults in Singapore have insurance coverage that would on average

Life insurance association singaporeBetter beyondVideo advertisingMarketing excellence awardsBeyond surveyLife insurance associationAudience insightsSandwich generationGolden villageவாழ்க்கை காப்பீடு சங்கம் சிங்கப்பூர்சிறந்தது அப்பால்சந்தைப்படுத்தல் சிறப்பானது விருதுகள்அப்பால் கணக்கெடுப்புவாழ்க்கை காப்பீடு சங்கம்பார்வையாளர்கள் நுண்ணறிவுசாண்ட்விச் ஜெநரேஶந்

#MarketingExcellenceAwards highlight: How Tokio Marine cared for the well-being of frontliners and the vulnerable during COVID-19

Details 16 December 2020 Tokio Marine Life Insurance Singapore (TMLS) wanted to show that it was not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic. To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign, which led the brand to be named a finalist for Excellence in Communications / Public Relations at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020. Challenge TMLS formulated its #go8 marketing campaign in late 2019 to kick-off a three-year strategic masterplan. The campaign is the brainchild of CMO Gilbert Pak and comprised of eight distinct pillars of financial planning aligned to different life stages. It also showcased TMLS’s commitment towards addressing financial needs by offering innovative solutions.

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#MarketingExcellenceAwards highlight: How SUTD reimagined the future to lure students into tech and design

Details 15 December 2020 Singapore University of Technology and Design (SUTD) is the country s fourth autonomous university founded in 2010 to mould a new generation of technologists, engineers and architects who use “design thinking” to solve more significant and more complex problems. As the new kid on the block and with Singapore being known as a financial hub now, SUTD had to make itself attractive to the younger generation who are entering university. As such, it worked with MullenLowe Singapore for the campaign Challenging university giants by reimagining the future . The campaign resulted in MullenLowe bagging the gold award for Excellence in Out-of-Home Advertising at

National university of singaporeSingapore generalVerda domeNanyang technological universitySingapore university of technologySingapore management universitySingapore universityMullenlowe singaporeOut of home advertisingMarketing excellence awardsNanyang technologicalExceptional design affinitiesThai islandAzure residencesதேசிய பல்கலைக்கழகம் ஆஃப் சிங்கப்பூர்சிங்கப்பூர் ஜநரல்

SmarTone truly understands the customers and works seamlessly within teams, aggressive 5G launch helps business take off

SmarTone truly understands the customers and works seamlessly within teams, aggressive 5G launch helps business take off
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Hong kongMarketing excellence awardsData driven marketingJosephine lamSmartone plusMarketing excellenceஹாங் காங்சந்தைப்படுத்தல் சிறப்பானது விருதுகள்தகவல்கள் இயக்கப்படுகிறது சந்தைப்படுத்தல்ஜோசபின் லாம்சந்தைப்படுத்தல் சிறப்பானது