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Shaden Eldakar-Hein joins St Luke s medical campus and other hires, promotions and awards
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Businesses must prepare for the Restless and Rebellious in 2021
Businesses must prepare for the Restless and Rebellious in 2021 More than one-third of global consumers believe there will be more political unrest in their countries, and 29% were actively involved in social and political issues last year, according to global market research company Euromonitor International. Consumers are fed up and acting out, supporting the Misinformation and injustices are causing a crisis of confidence, says David Mackinson, research manager at Euromonitor International. Consumers want the facts and expect brands to act. Companies and social media networks must work together to ensure accurate and relevant information is shared or run the risk of losing credibility.
by Stephen Chapman
Auto Trader has revealed further details about its new Jennifer Saunders-fronted advertising campaign.
The Manchester-based group says it s the largest integrated campaign in the brand’s 40 year history as it celebrates its “rich heritage” and the “diverse and unique array” of the British car-buying public.
Saunders was chosen as the new voice of the brand, to bring her “British humour” to a campaign which relies on a “subtle British sense of humour and relatable (if not eccentric British characters.”
The advertising aims to position the brand as Britain’s Biggest Matchmaker.
“Auto Trader is a brand with incredible scale, awareness, trust and heritage in the UK and Britain’s Biggest Matchmaker pays homage to this and celebrates the role the brand has played for the last 40 years,” explained Auto Trader’s Head of Marketing Communications, Ben Darby.
Spark Power Announces Founder Transition and Promotion of Richard Jackson to President & CEO
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Skupos Continues to Transform the Convenience Retail Industry with Rebrand and New Website
Convenience store technology pioneer continues its steady growth with a refreshed look and message
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SAN FRANCISCO, Jan. 6, 2021 /PRNewswire/ Skupos, the technology platform that connects the convenience retail industry, announces a
new website and a rebrand in support of the company s continued expansion and to solidify its reputation as the go-to industry resource.
The updates pave the way for Skupos to communicate how the company is transforming convenience retail through uniting a previously fragmented market and creating revenue-generating opportunities for stores and consumer packaged goods (CPG) companies alike. Skupos platform connects CPG companies to thousands of independent convenience stores and small chains across the country, enabling fully managed
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