PHOTO:
Willis Lam
Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce debuted these new technologies and more at the Connections opening keynote on June 2nd.
New technologies from Salesforce combine data and digital to bring together marketing, commerce, sales and service in a way that centers digital strategy.
âBeing digital first and customer-centric has never been more important,â said David Schmaier, President and Chief Product Officer, Salesforce in a press statement. âWith Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.â
David Alemán asumió la Dirección General de Avianca para Centro y Sudamérica - Spanish Version - Periódico Digital Centroamericano y del Caribe newsinamerica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsinamerica.com Daily Mail and Mail on Sunday newspapers.
It s likely most marketers haven t uttered these words in a while: I don t have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools.
Scott Brinker s most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What s the right toolset? Should we have a marketing cloud at the center of our martech stack? Should we build with a best-of-breed approach? Should we build our own stack?
Download logo Africa’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the
TM. This makes Terragon the first and only African CDP company in its directory.
This was made known recently in an announcement by the CDP Institute after a rigorous audit and demo assessment of Terragon’s Customer Data Platform (CDP) – its key functionalities and user interface.
David Raab, the founder of the CDP Institute had this to say about Terragon being the only African CDP company listed by his Institute
“Every market has unique requirements. We are pleased to welcome Terragon as a firm that will be able to meet many African companies’ needs for unified customer data.”
Speaking on the new development, CEO of Terragon, Elo Umeh acknowledged the verification, noting that it validates the great work done by the Terragon team over the years.