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July 7, 2021 10:39 Commercial real estate giant Dexus has launched the next phase of its ‘Space for Your Best Work’ brand platform, with an integrated campaign from The Hallway that breaks new ground in the commercial real estate category. Dexus, one of Australia’s commercial property groups, is showcasing its diverse property offering, which includes office, industrial, healthcare and retail asset classes. Rather than conforming to category norms of showing workspaces and people working within them, the campaign, ‘Before Day One’, elevates the moment just before a Dexus customer moves into their new space. Dexus’s vision for the customer is: a new venture, an expansion, a merger, a fresh start. As a result of research, planning, negotiating, designing, future-proofing and customising, Dexus has created a blank slate: a space for your best work.

Emma phillipsIsabel stanfieldKylie mcintyreSimon leeKaren brysonRaechelle inmanYeo seop yoonMarketing team of the yearAward for integrated marketing communications programAustralian marketing institute awards for excellenceProduction companyBest workBefore day oneAustralian marketing institute awardsMarketing excellenceIntegrated marketing communications