CATMEDIA Adds to Talented Team, Announcing New VP of Marketing & Creative Services
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CATMEDIA is excited to announce a recent addition to its Marketing & Creative team, as Tim Best has joined as the company’s new Vice President of Marketing & Creative Services. Recruited to CATMEDIA’s Atlanta headquarters from Denver, Best brings with him experience from notable ad agencies like McCann-Erickson, Saatchi & Saatchi, and most recently, BI Worldwide.
Tim Best has joined CATMEDIA as the agency s new VP of Marketing & Creative Services.
“[Tim Best] brings with him a wealth of experience with high profile clients, and he is already fitting in extremely well with our talented team,” said Catherine Downey, CATMEDIA CEO.
Last Year s DC Comics Firings Impacted Relations With Comic Stores
Last Year s DC Comics Firings Impacted Relations With Comic Stores
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Last year, DC Comics, as part of a line-wide Warners employee downsizing, made many of their most senior staff redundant, some who had been with DC for decades. As well as a reduction in projects and publications, DC Comics also lost a lot of their sales staff, including people who had long-term, longtime relations with retailers.
This has had a significant impact on launches such as Batman/Fortnite – the comic book was underordered by retailers despite being made fully returnable, FOC being delayed closer to the sale date, and DC overprinting retail orders by 100%. But that could only go so far, DC Comics didn t have the staff or the longterm relationships with retailers to make the case to lift those orders.
Former Warner Brothers Co-President of Worldwide Marketing Joins the Apple TV+ Team
JP Richards has been appointed head of film marketing strategy at Apple TV+. He will report to video marketing chief Chris Van Amburg. Richards will start the job next month, when his exit from Warner Bros is official. Last November, he left his position as Co-President of Worldwide Marketing at Warner Bros, one of several well regarded marketing executives who exited in the WarnerMedia restructure.
Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left.
What you need to know
Apple TV+ has hired former Warner Bros. Pictures executive JP Richards as its new movie marketing chief.
Apple TV+ has a new movie marketing head after it picked up former Warner Bros. Pictures exec JP Richards, according to a new report.
According to Deadline, Richards will start his new job next month once his exit from his former role is official.
Richards will help spearhead the growing ambitions of Apple s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left.