$24m ad campaign for COVID-19 aims to build consumer confidence
Australian Government details its proposed information and education national advertising campaign to support the rollout of the COVID-19 vaccine
Building Australian consumer confidence lies at the heart of the Federal Government’s $24 million advertising campaign to support the rollout of the nation’s first COVID-19 vaccination program.
The national public education advertising and communication campaign was first revealed by Federal Government minister for health and aged care, Greg Hunt, in late December and is due to launch alongside the first rollout of free COVID-19 vaccines across the country.
Valued at $23.9 million, the ad campaign will see the Government work in partnership with states and medical experts to explain regulatory processes to help convince target priority groups to get vaccinated. It will also detail the timing and rollout to assist people to understand how the vaccines work so they
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Goodbody Boosts Marketing Agility with Progress
Progress Software CorporationJanuary 5, 2021 GMT
With Progress Sitefinity Cloud, Ireland’s leading brokerage
quadrupled its account openings through customer-centric digital transformation efforts
BEDFORD, Mass., Jan. 05, 2021 (GLOBE NEWSWIRE) Progress (NASDAQ: PRGS), the leading provider of products to develop, deploy and manage high-impact business applications, today announced that Goodbody, one of the largest wealth management firms in Ireland, implemented Progress® Sitefinity® Cloud content management system to improve customer engagement with tailored experiences that empower its broader digital transformation efforts.
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Hinckley-headquartered flooring retailer appoints new Commercial Director
Elia Green
An online flooring retailer based in the Midlands has made a key appointment as part of its rapid expansion.
UK Flooring Direct, which is headquartered in Hinckley and recently added a new office and warehouse in Coventry, has appointed Elia Green as Commercial Director.
Elia joined the business from Homebase in April 2019 as Head of Marketing Campaigns before being promoted to Marketing Director just a few months later.
The company, which has just seen an injection of £8 million in investment from BGF, is now growing its senior management team to ensure it can continue to accelerate its expansion as it heads towards 200 employees and will be adding new product categories in 2021.