Details 01 April 2021
RHB Banking Group s CMO Abdul Sani Abdul Murad is no stranger to the marketing scene, having worked in companies such as Unilever and HSBC. Armed with two decades of experience, Sani (pictured) is constantly pushing the boundaries and attempting to humanise the banking industry. Safe to say, Sani has excelled in this aspect by constantly showcasing the challenger spirit in its marketing campaigns and including real individuals and stories in the videos to help humanise RHB in a highly commoditised industry.
According to his LinkedIn, Sani said he is most inspired by today s challenge of defining brand s unique purpose, then acting on that purpose to create fluid, meaningful interactions across complex touch-points. His willingness to think out of the box impressed the judges at
Details 22 December 2020
Gilbert Pak, CMO of Tokio Marine Life Insurance Singapore (TMLS) was shortlisted this year for CMO of the Year and Marketing Innovator of the Year at the Marketing Excellence awards. The team was also shortlisted for Excellence in Communications/Public Relations and Excellence in Corporate Social Responsibility as the brand positioned itself as not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic.
To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign. We speak to Pak on his plans for 2021.
Manulife defends title, CMO and Marketing Innovator of the year crowned at MEA 2020 Details 11 December 2020
Manulife Singapore claimed the coveted Marketer of the Year crown for the second year running at the Marketing Excellence Awards 2020 with four gold, six silver and five bronze trophies.
The financial services brand pulled off the impressive feat with help of three strong campaigns. Both “Reimagining Ancient Tragedies,” and “Life Goes On: Sneaker Drop” were highly received by the awards jury, but it was their campaign “#Unbroken” that stole the show with six wins, including golds for Excellence in Digital Marketing, Excellence in Performance Marketing, and Excellence in Programmatic Marketing.