People might require regular booster shots to fight new variants of the virus.
But experts say it s impossible to vaccinate everyone yearly, so the virus will continue to circulate.
As the pandemic approaches its second year, the coronavirus has morphed into a tougher foe.
Several mutations that scientists have identified in rapidly spreading variants are particularly worrisome. They raise concerns that these strains will be more contagious or be able to at least partly evade protection provided by vaccines and by prior infections.
Let s be clear: No one knows how the next phase of the pandemic will play out. Is a new strain already spreading undetected or lurking around the corner? How effective will these vaccines be in the long run? And just when can we think about returning to schools and offices, or getting together with older relatives again?
Mat Szwajkos/Getty Images; Joshua Roberts/Getty Images; Jason Reed/Reuters; Samantha Lee/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Firms are pushing deeper into sustainability as Biden s administration eyes a stronger ESG approach.
The administration has already ushered in wins for climate activists and may finally look to define ESG.
We asked industry insiders how firms were addressing the rise in socially responsible investing.
This story was originally published on February 9, 2021, and has been updated to reflect ESG-related statements the SEC has made since then.
President Joe Biden s administration has already ushered in wins for climate activists, from rejoining the Paris climate agreement to banning oil companies leases on federal land.
Netflix created a challenge-style campaign with a custom filter, hashtag, and sound to promote the show.
TikTok star Dexter Mayfield was part of that campaign, and said that as soon as the ad was re-posted by Netflix and promoted in the app, it took off. The 15-second video of Mayfield dancing currently has over 47 million views and the #SelenaNetflix hashtag has since accumulated over 4.7 billion views.
Watch how Selena and her family chased their dreams and navigated the highs and lows of success #selenanetflix♬ Como La Flor - Selena I definitely did not expect me doing the Selena challenge to have the impact that it did, Mayfield told Insider. But then others started participating in the challenge, too.
Michelle Kwok
Casetify s customizable phone cases and other tech accessories are so popular on TikTok that the company built an as seen on TikTok tab into its site for shopping the viral products.
Michelle Kwok is the marketing manager at Casetify and she has expanded the company s global outreach.
Kwok is based out of the Hong Kong office, leading influencer marketing and artist relations for the global teams.
Her projects range from sponsored feed posts and IG story takeovers, to collaborative product launches and influencer capsule collections.
Platforms the brand runs campaigns on: Instagram, YouTube, and TikTok.
Past campaigns: In 2020, Kwok launched Casetify s first influencer capsule collection with YouTube creator Avrey Ovard (973,000 subscribers).