I am passionate about speaking to the everyday Australian woman, to help her and make her see her worth is not defined by her age or size. In 2019, she started a Facebook page where she tried on different clothes to help women get a feel for how it might look on various shapes. She struck a chord with women everywhere and she says she s now become Australia s No. 1 IGTV fashion video influencer. Watching someone with lumps and bumps try on size 16 garments reassures women that my try-ons are authentic, she says. I want every woman to feel welcome, appreciated and that absolutely nothing is wrong with her body.
I am passionate about speaking to the everyday Australian woman, to help her and make her see her worth is not defined by her age or size. In 2019, she started a Facebook page where she tried on different clothes to help women get a feel for how it might look on various shapes. She struck a chord with women everywhere and she says she s now become Australia s No. 1 IGTV fashion video influencer. Watching someone with lumps and bumps try on size 16 garments reassures women that my try-ons are authentic, she says. I want every woman to feel welcome, appreciated and that absolutely nothing is wrong with her body.
What you need to know:
Among Ms Njathi’s proudest moments in life is her recently co-authored book chapter with Dr Nicole Lee.
The chapter has valuable influencer marketing insights that would influence marketing strategies adapted by stakeholders across Africa.
Thank you for reading Nation.Africa
When Anne Njathi left Kenya for the United States of America two years ago, the now PhD student knew exactly what she wanted to achieve. Many thought that it was absurd for her to leave a well-paying job as a Marketing and Customer Experience Director (MCED) at a renewable energy company to become a student.