Last modified on Sun 25 Apr 2021 13.13 EDT
Shandy is poised for a revival as the trend for no- or low-alcohol beer drinking driven by younger people is helping to fuel a thirst for craft versions of the traditional tipple.
Supermarket sales of so called “nolo” beer, wine and spirits have surged by 50% over the past year to exceed £200m for the first time as more young people go teetotal and established drinkers look to cut back.
Beer start-ups are turning their hand to making good nolo beers and even giving 70s favourite shandy a fresh spin. Next month Sainsbury’s will start selling the craft brand Shandy Shack in all its stores. At £1.80 a go, the cans of “elderflower lager top” promise a “punchy pilsner lager with a splash of crisp elderflower pressé” and have a 2.5% alcohol by volume (abv) ratio.
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Beer waste too bitter a pill: ‘As I engage with my own customers, I’ve learned that many have decided to leave their real ale taps off for the foreseeable future’ Like so many of us in this industry, I share in the hope that is being pinned on Monday 12 April – for England at least, if not for my home country of Wales.
Outdoor hospitality is not the solution for all venues of course and some will have the space to maximise this better than others, but it’s a start. Plus, if Boris Johnson’s ‘irreversible roadmap’ is to be taken at face value – a whole other discussion of course – it’s a start of better things to come.