After the worst year for new car registrations since 1992, motor dealers are looking to bounce back in 2021.
However, with the lockdown currently in place and showrooms closed to the public, it is becoming increasingly difficult for salesmen to entice motorists into buying a new motor.
While click & collect services are in place until the restrictions are lifted, some drivers might be concerned this will hamper their ability to barter on a new model.
Dealers are offering big discounts on some models to stimulate demand, including BMW retailers knocking over £11,000 off the price of a £54,000 luxury saloon model, new analysis by WhatCar? shows.
The National Franchised Dealers Association (NFDA) has called on Government to redeploy business support measures for retailers ahead of the 2021 Budget.