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IBM Helps Audi UK Reimagine the Digital Customer Experience
Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver s seat
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ARMONK, N.Y. and LONDON, Jan. 14, 2021 /PRNewswire/ IBM [NYSE: IBM] and Audi UK, one of the world s leading premium automotive manufacturers, collaborated to redesign Audi s website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic.
IBM and Audi UK co-created a smarter digital customer experience
Consumer confidence among in-market car buyers is three times higher than during the UK’s first COVID-19 coronavirus lockdown during H1 2020, a What Car? survey has found.
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