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Car retailers across the UK should be working to ensure that organising a test drive is as easy as ordering an Uber, according to automotive eCommerce specialist drivvn.
After COVID-19 lockdown restrictions were lifted for car showrooms across the UK in April, many retailers credited customers’ ability to once again touch and feel their next car purchase before buying with last month’s 13.9% uplift in registrations reported by the Society of Motor Manufacturers and Traders (SMMT).
Speaking to AM this week, Inchcape chief executive James Brearley said: “We absolutely believe that people want to test drive cars and have seen that in the spike of activity that’s been seen since the lockdown was lifted.”
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What Car? has teamed up with valuations experts at Cap HPI to rank the UK’s slowest and fastest depreciating cars.
While desirable performance and premium models from Porsche, Lamborghini and Alpine were found to hold on to their value, volume models haemorrhaged their value fastest.
The fastest depreciating models lose more than two-thirds of their value at the analysis’ sample age of three years and 36,000 miles, What Car? found.
Steve Huntingford, editor of What Car?, said: “There are a number of factors that influence how a car depreciates. As our research shows, badge appeal and a high list price are no guarantee of a slow depreciating car.
Click the thumbs up >Kia Motors UK retailers Ken Jervis, Gravells and Drayton Motors have scored a hat-trick of Institute of Customer Service (ICS) accreditation – each achieving a ‘ServiceMark with Distinction’.
The accolade is highest level of accreditation awarded by the ICS and is currently held by just 14 organisations in the UK.
Stoke-based Ken Jarvis, Gravells of Kidwelly and Drayton Motors Boston are the first car retailers to secure the accreditation following a qualification process which involved a series of surveys and interviews with staff and customers.
The ICS accreditations follow Kia earning the Feefo ‘Gold Trusted Service’ award for its dealer network in January.