Express News Service
BHUBANESWAR: A ray of hope beamed on the face of Manisha Pradhan as the airlifting team arrived at the corridor of AIIMS-Bhubaneswar on Thursday afternoon to shift her younger brother Amrit Pradhan, who has been battling Covid-19 for over a month, to Chennai-based Apollo Hospital.
After initial procedures that took a couple of hours, the four-member team started preparation to lift the 24-year-old software engineer in an air-ambulance fitted with extracorporeal membrane oxygenation (ECMO) that was waiting for the patient at the Biju Patnaik International Airport (BPIA), here.
At 5 pm sharp, Amrit was taken in an ambulance from the Covid ward of AIIMS to the airport from where he was airlifted to Chennai. The Odisha government facilitated a special ‘green corridor’ for hassle-free transportation of the critically ill patient. The ambulance reached the airport in a record 12 minutes.
The curious case of the missing chief marketing officer
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Ramesh Jude Thomas
There’s enough to indicate that the CMO’s tenure is the shortest among C-Suite executives, even though brands are clearly vital as strategic assets. Businesses ought to ask themselves why.
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A recent Korn Ferry study suggests that the average tenure of the chief marketing officer (CMO) is the lowest in the C-Suite: 4.1 years versus 8.0 for the chief executive officer (CEO) and 5.1 for the chief financial officer (CFO). Even the chief information officer (CIO) is slightly higher at 4.3 years. Other global research suggests that the churn could be even higher.
As a flexible talent marketplace serving CMOs, Olson started We Are Rosie to show the marketing industry that a diverse workforce is an asset, and that allowing employees to tackle work with more agility yields stronger results.
This month I sat down with Andrea Sullivan, CMO of VaynerX, to discuss her advice for marketers as they face the return to a “new” normal with even greater challenges to be agile and adaptive while staying relevant and authentic.