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The COVID-19 pandemic accelerated the digitization of the supply chain. Most transportation and logistics companies had a digitalization strategy before the COVID-19 pandemic, but the implementation was moving at a snail’s pace. “The pandemic sped up the rollout of these plans,” said Matthew Waller, dean of the Sam M. Walton College of Business at the University of Arkansas. The expedited rollout caused what he describes as “forced experiments” with technology. Grocers, for example, had to quickly implement new digital processes for customers to order and pickup orders. Many local retailers had to quickly move to online channels for their customers to make purchases and pick up their goods curbside. All of this and more has moved the transportation and logistics industry in many different directions, he said, in ways that “nobody could have anticipated.”

Bobby harrisRobert suttonDan whiteMatthew wallerPat martinCoca colaSamm walton college of businessUniversity of arkansasZuum transportationEstes express linesBluegrace logisticsபாபி ஹாரிஸ்ராபர்ட் சுட்டன்டான் வெள்ளைமேத்யூ வாலர்பேட் மார்டின்