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Vodafone Idea, Airtel may resort to indirect tariff hikes SECTIONS Share Synopsis These indirect methods, they said, could involve making the plan value of all prepaid packs, pre-tax, which would require a prepaid mobile user to pay the tax in addition to the plan MRP value. Such a move would automatically hike effective tariffs sharply, they added. Agencies At present, all prepaid mobile plans have a composite value, inclusive of taxes. Vodafone Idea and Bharti Airtel are likely to resort to indirect methods to raise effective tariffs – without touching headline rates and boost average revenue per user (ARPU) amid market leader Reliance Jio’s continued pricing aggression, say industry executives and analysts.

Bharti airtelKunal voraNitin soniReliance jioSunil mittal ledIndirect methodsVodafone ideaPhillip capitalAverage revenue per userEffective tariff hikePrepaid packsபாரதி ஏர்டெல்குணால் வோரநிடின் சோனிநம்பகத்தன்மை ஜிோசுனில் மிட்டல் வழிநடத்தியது