VOGUE Korea recently revealed that BLACKPINK member Rosé is the new muse of YSL Beauty!
Earlier in June of this year, it was announced that Rosé was Yves Saint Laurent s newest global brand ambassador. This quite an amazing milestone; not only is Rosé the first K-pop idol to become the brand s global brand ambassador, but she is also Yves Saint Laurent s first-ever global ambassador since the fashion house was founded 459 years ago.
(Photo : Rosé Instagram)
Along with the announcement, the idol became their main model for the fashion house s Fall 2020 Collection. Her announcement as the brand s first brand ambassador was highly successful. When Yves Saint Laurent dropped her first campaign video, it instantly started racking up hundreds of thousands of views. In July, iPrice Group, a Southeast Asian price comparison site, revealed that people s interest in the brand has skyrocketed worldwide, with some countries even seeing a 1,000 percent increase in interest in the brand.