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Speaking at the APOLA national conference in Wollongong at the end of last week, Association life member Ken Holloway told media “we do an excellent job in drowning prevention and we ve got a lot of people who are involved. However, the demographic is changing on our beaches. This is mainly due to immigration and refugees coming from countries which are sometimes landlocked and they ve never been to a beach before. That s showing up in the drowning statistics.
The APOLA life member’s comments follow one of the deadliest seasons on record for beach drownings in Australia - during which 86 lives were lost, an increase of 30% from the previous summer.
The 2016 Sunshine Coast event was estimated to have generated an economic impact of $19.54 million for the local economy.
This year’s event is expected to deliver an economic impact of about $17 million despite the challenges of the pandemic.
Plans to try and host the event every three years were being forged back in 2018 when council staff began discussions with Tourism and Events Queensland. Lana Rogers wins the ironwoman race in 2018 at The Aussies. Picture: SLSA
Council officers outlined the intention of those discussions in their presentation to be made to councillors at next Thursday’s meeting.
Reducing cash and in-kind support required to secure the event, preventing a future “bidding competition” between Queensland-based regions to host and further advancing the council’s “growing partnership” with Tourism and Events Queensland were listed as intentions of the discussions.
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Isuzu utes and four-wheel-drives will help keep the nation’s beaches safe over the next three years after a deal was signed to replace longtime sponsor Holden, which left Australia at the end of last .