Cohesive marketing campaigns promote seasonal travel to Washington, DC
(Washington, DC) – Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced its new advertising agency of record, MMGY Global, effective Oct. 1, 2018. MMGY is an integrated marketing communications agency and leader in the travel industry space, powered by research and insights to drive performance and measurable results. The firm has a Washington, DC office and is headquartered in Kansas City, MO.
Following the eighth consecutive year of record-breaking visitation to the nation’s capital, which resulted in 22.8 million visitors in 2017, DDC will work with MMGY to leverage a budget of $4.1 million to strategically drive seasonal travel in target markets including the Philadelphia, New York, Chicago, Los Angeles and Richmond DMAs. Campaigns include the upcoming holiday season (Oct. 1-Dec. 31), a regional push celebrating romance in the District (Dec. 1-Feb
Washington, DC Offers Two-Day Stopover Program for UK Market for Second Year Following a successful pilot stopover program for UK travelers in 2018, Destination DC expands the program for UK leisure visitors to the Washington metropolitan area
(Washington, DC) – As the result of a successful pilot stopover program last year, Destination DC expands the stopover program this year in the UK, as well as three additional markets – the Netherlands, Switzerland and China. In 2018, Destination DC launched a pilot stopover program for UK visitors, which included a stop in Washington, DC for two nights on their way to another destination, a major value-added benefit meant to extend length of stay. Consumers in the UK can book the stopover program via Trailfinders now through Friday, May 3, for travel from June through September 2019.
Outdoor meeting spaces in D C are still hosting your events - Washington Business Journal bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
Destination DC Announces New Initiatives to Attract International Conventions at IMEX America Attendees get a first look at three new sectors to focus sales efforts, DC development and takeaways from Destination DC’s recent business events council collective.
(Las Vegas) - Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced efforts to attract new international meetings to the nation’s capital during IMEX America (Oct. 16-18). DDC shared key takeaways from its first advisory council collective in Washington, DC (Oct. 10-13), announced plans to enhance its sales positioning by focusing on DC’s leading business sectors and has new MICE representation in China.
China is the city’s top overseas market with 302,000 visitors in 2017
(Washington, DC) Destination DC (DDC), the official destination marketing organization for Washington, DC, will host a sales and media mission in China from March 11-15, 2019 to promote DC’s new tourism offerings to its top overseas market. Traveling with key partners, the delegation will visit Beijing, Shanghai and Guangzhou to showcase a diverse U.S. capital city to top travel agents and consumer media.
China continues to be DC’s strongest market with 302,000 Chinese visitors in 2017 spending $655,728,533. With a 10 percent market share of China’s visitors to the U.S., one out of every 10 Chinese visitors to the U.S. visited Washington, DC.