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Restrictions on marketing of infant formula reauthorised
The ACCC has reauthorised an agreement among infant formula manufacturers and importers that prohibits them from advertising and promoting infant formula directly to the public.
The Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (MAIF Agreement) has been authorised until 31 July 2024 after the ACCC accepted that the MAIF Agreement would continue to ensure important restrictions on the promotion of breastmilk substitutes.
“Without this agreement among infant formula manufacturers and importers there is a risk of an increase in the marketing of infant formula, both directly to consumers and indirectly through references to infants in the marketing of toddler milk,” ACCC Deputy Chair Delia Rickard said.
Old Tricks, New Opportunities: How Companies Violate the International Code of Marketing of Breast-Milk Substitutes and Undermine Maternal and Child Health during the COVID-19 Pandemic comminit.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from comminit.com Daily Mail and Mail on Sunday newspapers.
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ACCC to reauthorise agreement to not advertise infant formula, seeks submissions on toddler milk advertising
The ACCC proposes to re-authorise a longstanding agreement by manufacturers to not promote infant formula, in order to protect rates of breastfeeding.
However, the ACCC’s draft determination also notes our concerns that the public benefits of the agreement may be being reduced by toddler milk advertising.
The “Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement” (MAIF Agreement) is a voluntary agreement that restricts the advertising and promotion of infant formula by manufacturers and importers directly to the public, and limits their contact with health care professionals.
ACCC to looks to tighten infant formula ad loophole The Australian Competition and Consumer Commission (ACCC) is proposing to re-authorize a long-standing agreement by manufacturers to not promote infant formula, in order to protect rates of breastfeeding.
However, the ACCC’s draft determination also notes concerns the public benefits of the agreement may be being reduced by toddler milk advertising.
The “Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement” (MAIF Agreement) is a voluntary agreement that restricts the advertising and promotion of infant formula by manufacturers and importers directly to the public, and limits their contact with health care professionals.