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Antarctica cruises are booming But can the continent handle it?
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Tourism in Antarctica is booming, but it s a complicated relationship
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Antarctica cruises are booming. But can the continent handle it? Elizabeth Heath © Michael S. Nolan/Lindblad Expeditions A minke whale emerges near Zodiac boats carrying Linblad Expeditions passengers in Paradise Bay, Antarctica. The passengers have journeyed a long way to get here, including a likely tumultuous 36-hour trip through the 500-mile-wide Drake Passage, regarded as one of the world’s roughest bodies of water. Some board Zodiac rafts for the short ride to shore, where, from a distance, they will observe and photograph nesting penguins. Others will set off in kayaks; if they’re lucky, a curious fin whale or orca might pop up to check them out. Still others will snorkel, dive, snowshoe, or even take a submarine or helicopter ride. They will have the landing spot to themselves for a few hours, and thanks to a scheduling and communication system among all vessels in the area, they probably won’t see another ship though the penguins will see a
A rendering of Swan Hellenic s upcoming expedition ship, the Minerva.
The relaunched U.K.-based Swan Hellenic cruise line is taking aim at the U.S., the world s largest cruise market, and enlisting some familiar industry names to hit its target.
Tom Russell, former managing director of North America for Silversea and past COO of Global Voyages Group, is general manager for North America, while Mitchell Schlesinger, who held sales positions with Norwegian Cruise Line, Orient Line and Voyages to Antiquity, heads up its sales team.
Russell described Swan as a startup, although one with a storied name in the cruise industry. The brand launched service 70 years ago and ceased operations in 2017 with the collapse of parent company All Leisure Holidays. A team of cruise industry veterans led by Andrea Zito, Swan s new CEO and also formerly of Silversea, purchased the brand in 2020 and has already ordered three 152-passenger ships from Helsinki Shipyard in Finland. The first ship, the
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