RevLifter is a prime example of how quickly an idea can traverse across the world. Founded in London, the tech provider took just a few months to expand into the US and Australia through a combination of easy implementation and impressive results.
The technology was also helped by e-commerce leaders being willing to bake personalisation and artificial intelligence (AI) into their incentivisation strategies for a competitive edge.
Indeed, Revlifter offers a break from the traditional methods of serving e-commerce offers by using a mix of first and third-party data to target customers on a 1-2-1 level. This allows brands to pick and choose who receives an offer through a bespoke algorithm. The whole purpose is to reduce wastage, improve customer satisfaction and ensure that only the right results are achieved.
After a successful 6 month 4 ½ day work week pilot, offering increased flexibility and autonomy for its staff during the pandemic, global affiliate network Awin has announced that from early 2021 its entire workforce will move to a 4-day work week with no reduction in salaries or client and partnership service level agreements.
Cementing the success of the initial trial, last month saw Awin awarded Best Affiliate Network at the International Performance Marketing Awards, recognising the dedicated level of support and expertise offered to the network’s partners during this tumultuous year.
The company is structuring its teams to ensure full service is not only maintained during this pilot phase but enhanced through optimised internal collaboration and embracing the agile approach that employees have so ably demonstrated throughout the disruption of 2020.