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The International Performance Marketing Awards take place the night before PI LIVE London on October 18 2021 which means it’s time for PerformanceIN and the IPMA team to start searching for an esteemed judging panel, calling PerformanceIN readers and partners to help shape a best in class lineup.
“Each year we look to add to our roster of judges with fresh faces and opinions. This year we are especially seeking brands and retailers from outside of the UK and non-affiliate-first Performance Media specialists.”
Matthew Wood, Founder of PerformanceIN and the International Performance Marketing Awards
Unlike other award programmes, IPMA judges do not need to have heaps of experience. Those working in the trenches with relevant experience have as much right to judge as those with 20 years in the industry. Each category is assigned a minimum of six judges, therefore the awards team would love to hear from as many brands and publishers as possible to share their expertise and hel
What Do I Need To Do To Get Involved?
We want to make sure that you have everything you need to make the most of this year’s International Performance Marketing Awards, so we’ve put together this handy step-by-step guide with everything you need to know!
Take a Look at Our Brand New Categories
Included this year are new categories for Social Commerce, Programmatic Advertising, and Best Brand Performance Campaign, as well as ‘One to Watch’, which will recognise exceptional changemakers who are pushing the boundaries of performance marketing across the globe.
There’s also the Best Use of Performance during COVID. This category aims to celebrate the achievements of those who have successfully adapted their strategies and navigated the pandemic, benefiting both customers and the brand.
PerformanceIN are thrilled to announce that entries to the fifth International Performance Marketing Awards are now open.
The ceremony will take place in-person on October 18th, and we can’t wait to see you all there for an evening of celebration of the best minds in the performance and affiliate industries.
The Awards will take place at the 5 Landmark Hotel in London and promises to be an exceptional evening of networking and celebration of who’s who in performance marketing.
The IPMAs will once again take place the night before PI LIVE London begins, kickstarting a week of all things performance.
RevLifter is a prime example of how quickly an idea can traverse across the world. Founded in London, the tech provider took just a few months to expand into the US and Australia through a combination of easy implementation and impressive results.
The technology was also helped by e-commerce leaders being willing to bake personalisation and artificial intelligence (AI) into their incentivisation strategies for a competitive edge.
Indeed, Revlifter offers a break from the traditional methods of serving e-commerce offers by using a mix of first and third-party data to target customers on a 1-2-1 level. This allows brands to pick and choose who receives an offer through a bespoke algorithm. The whole purpose is to reduce wastage, improve customer satisfaction and ensure that only the right results are achieved.