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March 17, 2021
The market for non-fungible tokens, or NFTs, has been racking up plenty of firsts. The first NFT artwork to be auctioned by Christie’s. The first Oscar-nominated movie to be released as an NFT. The first tweet by Twitter’s Jack Dorsey, sold as an NFT. The first NFT album: Kings of Leon’s
When You See Yourself.
Let it never be said that Quartz is behind the curve. We converted an article this very article, in fact into an NFT, a digital asset that essentially serves as its own certificate of ownership and authenticity.
The Associated Press was the first news organization to sell an NFT, for a work of art titled “The Associated Press calls the 2020 Presidential Election on Blockchain A View from Outer Space.” But we’re quite certain ours is the first piece of text journalism to be put up for sale in this manner.
March 17, 2021
Quartz is auctioning an article converted into a non-fungible token, or NFT, giving its eventual buyer unimpeachable, blockchain-verified proof of ownership. The process to do this, we found, was surprisingly easy.
Prospective buyers if there are any will be bidding for an image file in an SVG format. Think of it like a trading card. The front of a basketball card, for instance, holds an image and basic information about the player. What Quartz is selling has the story’s headline, the names of the authors, the text of the piece, and a QR code linking to the story on our website. While there’s no flipping a digital object over to see more detailed information, we’ve embedded into the file plenty of information about the post that only the buyer can see: the authors’ email addresses and Twitter handles, for example; the person who last edited the post before the token was created; and other metadata contained in our story database.
It was International Women’s Day this week, a global endeavor designed to focus attention on women’s rights and the challenges they face. Many news organizations, and politicians, dedicated tributes to the achievements of women and highlighted the problems that sexism continues to pose. Over at Fox News, however, Tucker Carlson took a different tack. The rightwing media host instead marked the celebration of women by giddily harassing a female.