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Posted on 407 Nature Valley, the No. 1 granola bar brand in the world , is launching Protein Crunch bars, a bar that uniquely features a creamy, crunchy texture with 10 grams of great-tasting protein – making it unlike many other snack bar options. This new addition to the Nature Valley Protein lineup is ideal for between meal cravings with ingredients like creamy peanut butter, and crunchy nuts in a whole grain oat bar. “When Nature Valley created the granola bar category in 1975, we launched a delicious crunchy bar that is beloved to this day,” said Carly Anderson, senior brand manager, Grain Snacks at General Mills. “Today, as shoppers seek out protein snacks, there is no shortage of protein bars on the market. However, consumers told us the category lacked a tasty and affordable protein bar with a unique texture – a crunch. We’re excited to launch Nature Valley Protein Crunch, an extension of our popular

United statesMollie wulffBetty crockerEl pasoCarly andersonEuromonitor internationalNational park conservation associationNational park foundationNature valleyProtein crunchNature valley proteinGrain snacksNature valley protein crunchPeanut butterChocolate peanutEuromonitor international report