Page 15 - சாப்ட் பேங்க் ரோபாட்டிக்ஸ் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Dec 19, 2020 Early one morning at the beginning of December, I rushed to the nearest newsstand to purchase a copy of the Nikkei Marketing Journal. It was somehow reassuring once again to see, emblazoned atop page one, the publication’s traditional sumo-style banzuke (ranking sheet) a layout virtually unchanged since 1971 listing Japan’s top-selling hit products of 2020. Before dissecting the 2020 rankings, it’s worth examining how this annual list began. The 1970s marked the time when discerning consumers in Japan began showing a preference for greater variety. Prior to that time, manufacturers had been content to sell their rice cookers, washing machines, TV sets and other mass-produced household items by appealing mainly through brand affinity. Increasingly, companies realized that to compete successfully they would have to attract consumers with innovative products aimed at specifically targeted segments of the market.

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