By Shawn Lim-24 February 2021 01:00am
Participating IMM retailers also enjoy marketing subsidies from both CapitaLand and Shopee
The biggest challenge faced by brick and mortar stores and the entire retail industry in 2021 is that buying a product is not enough of a reason for people to go to malls. The Drum speaks to Shopee and IMM about how they are changing the face of retail.
To speed up the acceleration towards e-commerce brought on by the global Covid-19 pandemic, Shopee is bringing Singapore’s largest outlet mall, the International Merchandising Mart Mall (IMM), on to its platform.
The IMM virtual mall is the first virtual mall on Shopee and allows IMM retailers to be connected to consumers. This will bring new income streams for the retailers through an online presence and enhanced branding under one roof.
CapitaLand s learning hub Catapult names launch partners Details 18 February 2021
Catapult, an integrated leadership learning hub project by CapitaLand, has picked BBH Singapore and Black Sheep Design as launch partners. The current project is a continuation of a two-year working relationship that saw BBH/Black Sheep Design develop the brand proposition, naming and visual identity for CapitaLand’s mixed-use executive centre now named Rochester Commons, as well as for its shared executive learning centre now called Catapult.
The agencies were selected based on their strategic credentials, coupled with strong strategic brand design and communications expertise across both B2B and B2C.
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CapitaSpring, a $1.3 billion mixed-use project in Singapore’s Raffles Place commercial hub, has achieved its full height of 280 metres (919 feet), according to an announcement by its owners.
Now 75 percent complete in terms of overall construction, the 51-storey development is on track to receive a temporary occupation permit in the second half of 2021. CapitaSpring is a joint venture of Singaporean developer CapitaLand, its REIT affiliate CapitaLand Integrated Commercial Trust (CICT) and Japan’s Mitsubishi Estate Co.
Tenants including JP Morgan Chase have already pre-committed to move into the building, with the tower’s owners indicating that about 38 percent of CapitaSpring’s 647,000 square feet (60,108 square metres) of net lettable area (NLA) has already been spoken for. When factoring in leases in advanced negotiations, the development is on track to achieve more than 60 percent commitment by completion.