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Advertising campaign returns to get kids eating more healthily Print
28th May 2021
A TV advert will launch the third year of Veg Power’s ‘Eat Them To Defeat Them’ campaign, which aims to inspire kids to eat more healthily and help tackle rising childhood obesity, on Saturday 29 May.
The Prepare for Battle installment – which features an army of warrior kids vowing to vanquish a legion of evil vegetables – is funded by 10 food and retail brand including Aldi, Asda, Birds Eye, Co-op, Lidl, Ocado, Sainsbury’s, Tesco, and Waitrose.
This year’s advert features the voices of celebrities including Dame Emma Thompson, Amanda Holden, Jamie Oliver, Stephen Mulhern, Giovanna Fletcher, and Ranvir Singh.
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