Dr Stephen Hagan says the threats he's been receiving for 20 years over the C n Cheese rebrand have intensified, and he's reported a particularly "alarming" threat to Queensland Police.
An Aboriginal activist who led a 21-year campaign to change the racist Coon cheese name is reportedly disappointed after the new Cheer brand was unveiled.
Author and anti-racism activist Stephen Hagan said the Indigenous community was not consulted about the product s new name. I would have liked it (the name) to be something more inclusive of First Nations people, Mr Hagan told the Sydney Morning Herald.
Author and anti-racism activist Stephen Hagan said the Indigenous community was not consulted about the product s new name
Coon cheese will now be named Cheer (pictured) as the name coon is also used as a racial slur
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at the NCAA pausing an athlete name, image and likeness vote, the US Intellectual Property Alliance launching with the aim of raising IP awareness, Authentic Vision and ATQ Germany teaming up, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), Jonathan Walfisz (JW) and Tim Lince (TJL).
Market radar:
NCAA pauses athlete name, image and likeness vote – In October 2019, the governing board of the National Collegiate Athletics Association (NCAA) has voted unanimously to permit students participating in athletics the opportunity to benefit from the use of its name, image and likeness. The move was a significant one, with the board of governors directing each division to change name, image and likeness rules by January 2021. A vote was due this week on name, image and likeness and transfer proposals but at
This Australian Cheese Company Has Officially Changed Its Name After Citing An Offensive History Delish 1/14/2021
Update: January 12, 2021
In an announcement from July of this past summer, an Australian dairy brand said they were reevaluating the name of one of their cheese brands due to racist connotations. The cheese, which was previously named COON cheese after founder Edward William Coon, will now be called CHEER cheese.
Edward William Coon patented a cheese-ripening process that is used to make the cheese brand s products, but following suit with other brands that reconsidered the historically problematic undertones of their names and logos, parent company Saputo Dairy Australia decided to change the name. Back in July, the company said they were deciding on a name that could still honor the founder of the brand while also being in line with their values.