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Gender neutral clothes are the next big thing in fashion KTVZ By Parija Kavilanz, CNN Business When walking into a traditional department store or browsing your favorite online retailer, shoppers typically navigate clothing options by first choosing a section based on its gender label: Men’s or Women’s, Girl’s or Boy’s. But some fashion-lovers don’t identify within this gender binary, and they, and in particular Gen Z consumers, are creating demand for more inclusive and gender-neutral fashion offerings. That’s prompting stores who want to attract their dollars to pay attention. For instance, teen retailer PacSun’s summer 2021 marketing campaign features what it calls “gender-free” styles, a category it introduced in September 2020.

New yorkUnited statesFashion institute of technologyWunderman thompsonParija kavilanzAbercrombie fitchSara griffinRob smithPhluid foundationColour theoryTrevor projectShawn grain carterFashion institutePhluid projectSaks fifth avenueSaks off