It will enable marketers to drive performance improvements, business growth.
14 Jan, 2021 - 11:50 AM IST | By indiantelevision.com Team
NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
Essence Media Health Check is a service product developed through Essence Global Ventures (EGV) – the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB).
The product was incubated during the early stages of the Covid2019 pandemic as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures, as a means to accelerate their digital transformation through a set of industr
Essence launches Essence Media Health Check adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.